MANILA, Philippines -- To celebrate the release of the new Chelsea FC home shirt for the 2013/14 year, adidas has launched a new campaign a "Itas Blue, What Else Matters" -- which has gone viral on the Internet. The clip promotes Chelsea supporters throughout the world to go "all in" and choose the new 2013/14 house system before seeing it. The one-and-half-minute movie presenting some of Chelseaas largest stars including Juan Mata, David Luiz, Gary Cahill and team captain John Terry. According to the sports clothing giant, hours were spent two by each player on collection, where they were doused with blue paint. "The orange is always to belong for this team, as a person and a supporter," Mata discussed in a statement. "I have actually enjoyed being section of this time, I'd do anything for this team and to show my passion for being truly a Blue means everything to me,a Luiz included. According to adidas, the campaign was created "based on the insight that Chelsea could obviously own 'blue' as a color." "Not only do they sing about this, but they're the only club in the English Premier League that call themselves aThe Blues.a Seeing the people participate and show their commitment to the colour and the programs that they will head to will encourage the fans and show the club as they have never been observed before,a adidas said. The campaign was launched last April 5 and has received almost 1 million opinions on video-sharing site YouTube.
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